Go behind the scenes of the most iconic brand name in America…Harley-Davidson through the eyes of the most intriguing dealership operator. Dan Roland, will reveal the inner workings that make the brand tick and expose you to the most unique culture that makes up the millions of Harley-Davidson riders and fans. Each week is a build up to the big Saturday events at every Harley-Davidson dealership but with Dan in charge he takes the Saturday events way outside the box of normality. From “The local MC’s” to the senior citizens that continue to ride…it’s a way of life that cannot be replicated by any other American brand.